What Happened to Moral Marketing?

The Old & Vulnerable Fall for Reader's Digest Prize tactic?

There are mixed opinions with regards to the reader's digest prize draw! notice how I used lower case due to my disgust with the practice. Check some of these out, here, and here.

The experience in my family has been that my Dad has been bombarded with book adverts at the same time as the prize draw slips. The brain, and its power of association has ensured that a few have got books thinking that this will help their advancement. But it didn't work that way.

Reader's Digest don't stop sending out more and more mail and our rain forests suffer more for it.avalanche of marketing material from readers digest



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